"The assumption of the MEmorial is that the event to be commemorated was not experienced directly by the egents, but was mediated by the spectacle in an image"(Ulmer, 61).
The readings in each week would surely motivate me to think further about the Electronic Monument I need to compose.
In chapter 3, Ulmer firstly assigned the task of seeking for a report or story that "troubles or stings you in some way"(65) which could arouse the feelings as "the Call" for the EmerAgency after introducing two relevant concepts: reasoneon and the auratic axes. The former is actually a hybrid modality which is merged by the reason and neon,suggesting the significance of both reason and neon effect in arousing the anticipated feelings of the mass which is also the necessity for the composition of the Monument; the latter puts more emphasis on testimonial which make the transference from the event to an emblem possible. According to Ulmer, "what clarity is to literate truth, aura is to the electrate truth"(61). He assumed that the formula of the testimonial is: news + art =testimonial (63), as "the MEmorial becomes testimonial when the egent designs it as an image, figure, parable, emblem, using some feature of the news event as an objective correlative for the witness' state of mind, mood, attunement to the world (65).
I guess I can somehow relate the concepts with Aristotle's terms "
logos,
ethos and
pathos",as Ulmer "think of monument as being symbolic and for the people and therefore rhetoric, not honest, not personal..."(75)
Then he further explained how to document the story and illustrated with examples the ways to respond to the Call. From family tragedies to official monumentality to the "mobile monuments", it seemed that to Ulmer, everything may serve as a monument so far as it could be treated in some way as a symbol glowing with a designated meaning.
This reminds me of the flowing army of "peasant workers" in China as they seek every year the working opportunity in large cities during slack farming season as well as the wrecks of the Berlin Wall.The meaning of the monument is not only to record and remind history, but also to stimulate a thinking horizon and in the end promote righteous reactions, turning an individual feeling into the collective resonance.