From the Third Dimension & Colorful Thoughts to Web Design

Chapter 8 & 9, the third dimension and colorful thought, are the summary of the whole book. Kress and van Leeuwen illustrated with examples that though with some difference, most formerly introduced concepts can also be applied in the video and moving images,i.e. the two-dimensional account can also be applied in the three-dimensional visual communication. For example, one can distinguish "transactional" and "non-transactional" by referring whether the vector has a goal.
However, the third dimension creates an additional option in representation, a relation between the representational structure and the position of the viewer(246). Observing some movie language, one may create specific effect in design. For instance, facing from different side of the structure may leave the viewer different impression. Another instance is that by converting the participant's eye contact into another (moving)image, the designer may leave the viewer the "first-person" feel, making the viewer looking at the phenomenon "through the eyes of the reactor"(261).
There is several other aspects that make three-dimensional design differ form the two-dimensional one. One is concerning modality. As introduced in page 255, there is no need to represent depth, the play of light and shade, and etc., as such elements have already occurred naturally. Another aspect results from the different expressive skills the third dimension might provide such as the choice of using one or two shots to express certain meanings. The author stressed that the dialogue in moving images is represented directly through speech instead of writing. Therefore, the synchronization between the speech and the Speaker's lip movements replaces the vector that connects Speaker and Speech(261).
In the end, Kress and van Leeuwen claimed that the purpose of the book is to make explicit how the available resources of visual grammar form a potential for the representation and communication of meaning through spatial configurations of visual elements (266).
Reading images: the grammar of visual design has indeed provided large amounts of beneficial information from both viewer and designer's perspective the "grammar" in understanding both two-dimensional images and three-dimensional art works.I am thinking that the same grammar can actually be applied in the forthcoming EM web design since there is a commonplace existing among the interrelated fields.