The meaning of composition

When I was reading this chapter, what I think more about is the composition of multimodel texts. The focus is how to organize the given messages into an integrated one to convey new meaning expected. According to Kress, G & van Leeuwen, T,three interrelated systems have revealed their advantages in connecting and presenting the representational and interactive meanings of the composition.They are: Information value, Salience and Framing.(177)
Some ad.images came upon me as I further read the details.

The first one is titled as:"advertisement is from the one who knows you best."


Obviously, this should be from an ad. company. The close touch of the spotted deer and the little squirrel is through the tongue of the deer. The layout of the designer's putting the squirrel on the right hand, which represent new information, would no doubt highlight the feelings of the squirrel. He seems to quite enjoy the gentle touch from the big deer. The whole image harmoniously conveys the text message , that is, he knows me best. The use of the spotted deer,such a gigantic creature in contrast with the little squirrel, I suppose, is to stress the power of the company itself.

Next three pictures are from puma company.




Though different in color, the figures chosen are all energetic and athletic. The first image is simple, with light blue background and a medium shot of a young woman. The logo of the company is located at the left bottom and the representational images occupies the right hand.The most appealing part, the smile and sweat are sharing the feelings of satisfaction. I'd like to put stress on the latter two. Though different in background, they seemed to share the same logos. The most salient element _ both figures are placed in the foreground, running towards left. I specially like the use of the light. Ahead of the figures, more light is shedding. It might be a morning exercise picture. The first picture gives a horizontal impression while the framing of the latter one is clearly distinguished by lines of dark and bright light.I also like the eye portrait of the second figure, from which you can probably see her goal ahead since it looks more active.

Another ad.:


Being placed in the center of the picture, the protruding left arm and hand holding a card is obviously introducing or inviting. This might be from a professional blogger company.The breakthrough of the design is that it is not limited to the normal plane frame;instead, the part of the arm with a magnified fist protruding from the computer screen is easy to draw more attention and may suggest more about the new promising product.